More about the coffee, producer & region.

José and his brothers own four farms in São Sebastião do Paraíso. In the 1990s, they invested in technology to expand their cultivated area and renovate their crops with better spacing, systematization, and new varieties. Currently, their focus is on improving business management and investing in processes, people, and optimization to enhance sustainability and achieve excellence in their coffee. Márcio owns two farms in Pedregulho, Mogiana. He began his first coffee crop at his father’s estate in 1983, which was primarily focused on dairy farming. Over time, the success of coffee cultivation allowed Márcio to shift entirely from milk production to coffee, making it the family's primary source of income.